Every nine seconds of each school day, a young person drops out of high school in the U.S. P&G’s new campaign, GIVE Education, will increase awareness of the student dropout crisis in the U.S. and raise funds to help keep millions of students in school. By partnering with Communities In Schools (CIS), one of the nation’s leading dropout prevention organizations, and one that is proven to increase graduation rates and decrease dropout rates, GIVE Education will enable CIS to continue channeling much-needed resources to students who are at greatest risk of dropping out.

Campaign spokesperson John Legend joins the initiative to generate additional awareness of America’s dropout crisis and the GIVE Education campaign. With a long track record of philanthropic work and deep commitment to education, Legend will be featured in the campaign’s national television spot, as well as in the dedicated GIVE Education brandSAVER coupon booklet and Facebook page.

Consumers can take simple steps to help “School the Nation” – and help keep kids in school. Here are a few easy ways to get started:

1. Save and Do Good: Look for special P&G brandSAVER coupons in your local newspaper on Sunday, July 31. For each coupon redeemed, P&G will donate two cents to CIS. Find out where to get your P&G brandSAVER on Facebook. The uncapped donation will be based on the number of coupons redeemed beginning July 31 – the more you save, the more you give. Most coupons expire after four weeks.
2. Watch to Donate: Watch an exclusive video from John Legend on Facebook where for each view, P&G will donate $.25 to CIS, up to $10,000.

P&G has improved life for more than 300 million children around the world and focused its efforts on helping children in need get off to a healthy start, receive access to education and build skills for life. GIVE Education will enable P&G to touch even more lives by bringing together the power of P&G's education commitment and reach, CIS's innovative programs, and Grammy Award-winning recording artist and philanthropist John Legend's passion for education.