However, nearly the same percentage of adults (75%) felt stores should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once while 73% of Americans felt that stores should have a dependable app for smartphones or tablets that can easily handle mobile sales for the holidays.
In fact, a majority of Americans (55%) now report owning a smartphone (48%) and/or a tablet (23%) and 16% saying they own a more basic e-reader like an Amazon Kindle or Nook. This information comes from SOASTA’s survey of 2,346 American adults aged 18 and older conducted online on its behalf by Harris Interactive.
“The results of our Holiday Readiness Survey show that Americans think stores shouldn’t ‘Deck the Halls’ until after Thanksgiving,” said Tom Lounibos, SOASTA CEO. “An overwhelming majority of Americans want stores to focus on making sure their websites are ready for Cyber Monday and that their mobile apps are capable of handling the shopping demand. So instead of decorating for the holidays, stores should test their online presence instead, making sure their websites and their mobile apps can handle millions of people from all over the world at the same time.”
SOASTA’s 2012 Holiday Readiness Survey shows that 92% of Americans plan to shop for the holiday season – and that more holiday shoppers plan to shop online than at physical brick and mortar stores (75% and 69%, respectively). Here’s how it breaks down:
- 75% will shop online
- accessed through their home computer (69%)
- accessed through their work computer (17%)
- 44% through an app or website through their tablet
- 34% through their smartphone
- 19% through mail order catalogue (by calling/placing order via phone or physically mailing an order form)
- 10% through a phone order
View Comments (4)
Black Friday should be the earliest to play music. The Wednesday before Thanksgiving should be the earliest they should be able to decorate!
I think I agree with you. It just seems wrong that when I'm shopping for Halloween stuff, there's already a Christmas section put up!
i think the day after thanksgiving is early enough for stores to begin the hype that has become the holiday shopping season! this coming from a blogger who's been pushing Christmas for a month now! in my own defense, though, i started early on the blog to make sure that the winners in my holiday giveaways had a chance to receive the prizes they win before the big day...but still, i cringe a little when one of those posts go live! lol
I know what you mean, Jayedee! I've had my holiday gift guide posted since Oct. 1st...too soon? LOL! In all fairness though, I didn't have a glowing Christmas section on my site and carols blaring every time anyone visited like those retail stores do. I'm with you though...around Thanksgiving is soon enough. :)