If every month of the year was assigned a color, then pink would surely belong to October. Breast Cancer Awareness Month turns even the manliest organizations (think National Football League) into pink-laden landscapes, all in support of breast cancer research.
One way consumers can show their support is by shopping for the cause. Many popular retailers and brands are currently offering products with some or all of the proceeds going to Susan G. Komen for the Cure. For a more comprehensive list of participants, consult the organization's Corporate Partners page.