Despite the sluggish economy, e-commerce reported record sales last year with an anticipated double-digit growth in 2011. Fueled by new technology and an evolving social-media shopping sphere, commerce is almost unrecognizable to the common consumer. However, it spells good news for retailers who quickly adopt such changing sales and marketing strategies. With daily deals delivered via Twitter feeds and mobile-friendly sale sites, the retail industry is expanding in directions it would have been difficult to predict even five years ago.
Here are six retailer trends changing the way consumers shop in 2011.
1. Daily Deals
With the explosion of limited-time daily deals via group-buying (more than 23 million in the last year) and flash-sale sites like Gilt Group & Jetsetter.com, it's no surprise other retailers have adopted this successful sales strategy. In fact, online retailers like Target & Overstock now offer Deal-of-the-Day sales that bode well for their bottom line. Even Facebook and Amazon have added daily deal services.