Purex is rolling out a new Triple Action formula across their entire liquid laundry detergent line, and as a Purex Insider, I have one of the first chances to tell you all about it! The new and improved Triple Action formula delivers even better on Purex's promise to leave your clothes bright, white and clean, and as always, for half the price of the leading brand.

Over the past year, Purex's research and development scientists have been working hard to create an even better formula...and not just a better formula, but one that will continue to deliver the value that Purex stands for. The new Purex is just that...an even better clean, for half the price.

The new Purex Triple Action leverages the best parts of their current formula, combined with new additions, to deliver great cleaning plus improved brightening power. Purex Triple Action is currently available in both Free & Clear and Mountain Breeze varieties.

What's really cool is that Purex has developed a new and improved way to get the laundry detergent into your washing machine.  Purex UltraPacks contain Triple Action liquid detergent into convenient pre-dosed packs which make doing laundry even simpler.  Now you can just toss one of these UltraPacks into your washer and get double the cleaning power in each and every drop!

If you have a front loading high-efficiency washer, don't add the detergent pack to the dispensing tray.  Toss it directly into the washer drum itself, right along with your clothes!  Then you can look forward to the following benefits:

• No more mess, no more spills...no more heavy jugs!  Just toss and go!
• Triple Action liquid formula detergent will get your clothes bright, white and clean
• Each UltraPack contains powerful 2X concentrated liquid detergent for double the cleaning power
• Purex UltraPacks dissolve quickly once the washer is started, even in cold water

Try Purex UltraPacks liquid laundry detergent for yourself and see just how quick, easy and convenient laundry can be!