pediped® introduces the next generation in ultimate comfort for children with Memory Foam Technology™ (MFT™ ) intheir signature ballet flats and sandals for boys and girls.   The responsive and high-density Memory Foam Technology™ (MFT™) insoles mold to a child’s foot and spring back when pressed to absorb shock, and minimize impact.

The MFT™ insoles also react to body temperature, distribute weight and provide support where needed. This creates a custom fit that is comparable to none.

Best of all, this ultra comfortable technology is available in many adorable styles including the Penny ballet flat, the Megan sandal with flowers, the Phoebe with gorgeous rhinestones, the Gillian, and Brody, a rugged sandal for boys.   The shoes are made of an all leather upper, lining and all natural rubber sole.  Upholding its reputation as a leader  in the children’s footwear industry, pediped® is the only US children’s footwear company to offer a complete line of shoes with memory foam technology.

Style no longer has to be sacrificed for comfort.   Now, with this new line, savvy parents will be happy to know that kids can be both stylish and comfortable.  pediped® footwear’s MFT™ line is  available now at select retailers and on www.pediped.com.  This line comes in EU sizes 20-29 (US sizes 5-12.5) and retails for $48-52 USD per pair.  Styles include Penny, Gillian, Megan, Phoebe and Brody (photos below).   Look for new Fall/Winter 2010 MFT™ styles from pediped® to make their debut this July!