SOASTA, Inc., the leader in cloud and mobile testing today announced the findings of its 2012 Holiday Readiness survey that discovered that 78% of American adults think stores should not play Christmas music and 75% think stores shouldn't put up Christmas decorations until after Thanksgiving.
However, nearly the same percentage of adults (75%) felt stores should have a specific “Cyber Monday” website that can handle millions of people shopping for the holidays at once while 73% of Americans felt that stores should have a dependable app for smartphones or tablets that can easily handle mobile sales for the holidays.
In fact, a majority of Americans (55%) now report owning a smartphone (48%) and/or a tablet (23%) and 16% saying they own a more basic e-reader like an Amazon Kindle or Nook. This information comes from SOASTA’s survey of 2,346 American adults aged 18 and older conducted online on its behalf by Harris Interactive.
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